$2 Million in Sales
Many businesses today are investing in content marketing as a way to draw attention to their products.
However, some exceptional brands started off producing original content before monetizing it with an ecommerce component.
Case in point: Man Outfitters scours the planet for the best products from the coolest brands like Patagonia, Filson, and Cole Haan to deliver a painless shopping experience. But before that its creators were publishing funny one-liners on humor websites.
In this episode we talk to Madison Whickham and Nick Bravo, two entrepreneurs who launched 6 different websites to power their ecommerce stores with entertaining on-brand content.
In this episode, you’ll learn:
- How they created a content site that eventually became an ecommerce site.
- How successful you have to get before bigger brands are interested in wholesaling to you.
- What it takes to run 6 different sites that have new content updated daily.
