Right now? I’m supposed to be writing this blog post, but I’m choosing distraction in my usual mind-clearing sanctuary: nestled deep in my Pinterest Boards. While my intentions are innocent enough, the data speaks for itself: I am likely already shopping.
Let’s talk commerce. Pinterest is a place to save all of the goods you talked yourself out of buying the first time (only to buy them later when the self-restraint wears off). That’s bad news for me, but pretty terrific news for merchants.
We partnered with Pinterest to gather data about use of the platform, as it relates to commerce. We analyzed Shopify store traffic and sales. We made this really cool infographic.
The results are in: if you sell online, you should be on Pinterest. Let’s dive deeper.
